Last Updated: Feb 21st, 2025
Vertical TV/Vertical Shorts/Vertical Reels/Vertical app (“VERTICAL”, “we”, “us”, or “our”), owned & operated by Eight Network Creations Private Limited (to be referred as “Eight” from hereon), is committed to safeguarding the privacy rights of our users (“users” or “you”). This Privacy Policy (“Policy”) outlines how we collect, store, use, and protect the information, including personal data, that you provide or that we collect when you access or use our website https://watchvertical.co/ or VERTICAL mobile application (available on platforms such as iOS and Android) (collectively referred to as the “Service/Services”).
This Policy describes your privacy rights and how you can exercise them in accordance with applicable data protection laws.
Scope of this Privacy Policy
This Policy applies exclusively to the collection, use, disclosure, and management of personal data by EIGHT through its Services (VERTICAL). It does not apply to:
1) The actions of third-party websites, applications, advertisers, or services that may be linked to or integrated within our Services.
2) Any data collection or processing performed by third-party companies, advertisers, or platforms, even if accessed via the Services.
3) Any products, services, or content provided by third-party entities.
By accessing or using the Services, you acknowledge and agree to the terms outlined in this Privacy Policy and consent to the collection, processing, and sharing of your personal data as described herein.
For any queries or concerns regarding this Privacy Policy, please contact us at vertical.tv@eight.network.
Information We Collect From or About You
EIGHT via its Services (VERTICAL), collects, processes, and stores personal and non-personal information about users (“you”, “your”, or “user”) in accordance with applicable laws and regulations. This section outlines the categories of information collected, its purpose, and the manner in which it is utilized to enhance, personalize, and optimize the Services offered through the VERTICAL platform.
Information You Give Us
When you register for and/or use VERTICAL, we collect and store certain information that you provide to us. This includes information shared during account creation, profile setup, or when engaging with features such as in-app chats, forums, customer support, sweepstakes, contests, or promotions.
Additionally, if you choose to register or log in using third-party authentication services (such as Google, Facebook, or Apple ID), we may collect and store publicly available profile details, including your account name, user ID, email address, and other necessary identifiers required to link your account with VERTICAL. This information helps us facilitate seamless access, provide personalized recommendations, and enhance your experience on the platform.
Creation of an account on VERTICAL: We will collect certain information from you during the registration/ sign-up process for the Services. This may include information like your name, locale, phone number, or email address.
Invite a Friend: Vertical may offer you the opportunity to invite your contacts from a Social Login platform (such as your Facebook friends). Such contact information will be used only for promotional purposes.
Interaction with Customer Service: We may collect your email address and any other personal information you provide to us when you contact our customer service or otherwise communicate with us.
Forums, Sweepstakes, Contests and Surveys: We may also acquire information from you through (1) your access and participation in forums or in app chats on the Services, or (2) your participation in surveys regarding the Services. We may also provide you the opportunity to participate in a sweepstakes or contest through our Service. If you participate, we will request certain personal information from you. Participation in these sweepstakes and contests are voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes your contact information (such as name and shipping address), and demographic information (such as zip code or equivalent). We use this information to administer the sweepstakes or contest and to notify winners and award prizes. We may use a third-party service provider to conduct these sweepstakes or contests; in such case, that company is prohibited from using your personal information for any other purpose.
Information Collected Automatically: When you interact with or use Services of VERTICAL, we automatically collect certain information about your device and your use of our Services. This could include information such as your, browser type and language, IP address, device ID, hardware and software information, advertising ID, standard server log information, your connections, and interactions with other users, purchase histories with us and social media data (if you have linked your account and in accordance with your sharing permissions). We (or the third parties we work with) use standard tracking technologies (like log files, software development kits (SDKs) and web beacons) to do this. In addition, we or our partners may also use tracking technologies and advertising IDs to serve personalized ads to you in our Services.
Mobile Platforms: When you access or use VERTICAL, through our mobile application, we and our authorized third-party partners may collect and process certain technical and device-related information. This may include your unique device ID (persistent/non-persistent), hardware type, device manufacturer, media access control (“MAC”) address, international mobile equipment identity (“IMEI”), operating system type and version (“OS”), OS language, time zone, screen size, mobile device Advertising ID (such as “IDFA” for iOS devices or “Android Advertising ID” for Android devices), and general geolocation data (city/country derived from your IP address). If you have linked your account through Google, Facebook, or Apple ID, we may also collect your email address and associated identifiers for seamless authentication and service personalization.
This information is collected to enhance your experience by allowing us to analyze usage trends, troubleshoot technical issues, optimize platform performance, and determine compatibility with different devices. Additionally, EIGHT reserves the right, at its sole discretion, to share specific user information with its advertising partners to enable the technical delivery of personalized advertisements to your device. While we do not currently engage in such data sharing, we may choose to do so in the future, in compliance with applicable laws and regulations. Any such implementation will adhere strictly to our Privacy Policy, as further detailed in the Interest-Based Advertising Section.
User ID: When you register to use the Services, we create a unique user ID to track your use of our Services.
Mobile Analytics: Like most mobile applications, we use mobile analytics tools to collect certain information about your usage of our mobile applications, as well as on your device and the health of our Services to allow us to better understand the functionality of our Services on your device and for app optimization purposes. Such tools may record information such as how often you use the application, feature usage, and usage statistics, events that occur within the application, aggregated usage and performance data, and where the application was downloaded from (i.e. which application store).
We do not link the information we store within the analytics software to any information that personally identifies you within the mobile application.
Our Use of Tracking Technologies to Collect Information Automatically
Tracking Technologies
We and our third party partners, affiliates, or analytics service providers use standard tracking technologies (like web beacons, SDKs, APIs, scripts and tags) to identify your computer/device, to “remember” things about your visit or your use of the Services (such as your preferences or a user name) and to help us understand things like, what pages and features you use.
Such information may be linked to or combined with other personal information we process about you, such as your user ID, for purposes such as improving the quality of our Services, tailoring recommendations to your interests, providing and personalizing our Services including making our Services easier to use, and for fraud prevention, security and authentication purposes.
Please refer to guidance provided by your device manufacturer, operating system developer, or individual web browser if you would like help in managing your preferences with respect to tracking technologies used on our Services.
Interest-Based Advertising
EIGHT employs ad-serving technologies that use cookies, clear GIFs, web beacons, tracking pixels, and other similar technologies to deliver interest-based advertising to you about third-party products and services. We may via our third-party advertising partners, also advertise our Services to you on third-party websites. You may also see our apps advertised in other services (like on Facebook). After clicking on one of these advertisements and installing our app, you will become a user of our Services.
When you use VERTICAL, some third-party tools (SDKs) integrated within our Services may collect and use certain information collected from your device for the purpose of ad display and optimization. Such information includes GAID (Google Advertising ID on Android devices) or IDFA (Identifier for Advertising on iOS devices), region (i.e. the location where a given language is used), geo-location information (with your consent) and IP address. This Policy does not govern our third-party advertising partners, as they have their own privacy policies, which are accessible using the links provided below. We have no access to or control over such third parties. In addition to identifiers, these third parties may also collect information relating to:
1) Advertisements served and the location of the ad;
2) Length of time an advertisement was visible;
3) Domain type, IP address, size of the advertisement; and
4) Click-throughs (i.e. whether a click was made on the ad) and advertisement response.
They use this information (alone or in combination with information they have collected about you when you use third party websites or services) to: (i) enable the technical delivery of ads to your device and to verify click-throughs and/or installs; (ii) provide you with more relevant ads about our Services; (iii) enable offer walls, which allow you to choose from various rewarded ad or market research offers; (iv) track results and measure the effectiveness of ads; and (iv) improve the accuracy of their targeting and measurement systems.
The App does use third-party services that may collect information used to identify You. The link to the privacy policy of third-party services is as follows:
https://www.agora.io/en/privacy-policy/
https://www.imagely.com/privacy-policy/
https://policies.google.com/privacy/
https://aws.amazon.com/privacy/
https://mixpanel.com/legal/privacy-policy/
https://www.facebook.com/privacy/policy/
https://m.aisensy.com/privacy-policy/
https://clevertap.com/privacy-policy/
https://www.singular.net/privacy-policy/
https://www.apple.com/privacy/
Information such as Your Email Address/mobile number shall be protected by Us, although a third party may be able to see Your general geographic region and personalize content/ads that You see accordingly.
WHY AND HOW EIGHT USES YOUR DATA
Any information that we collect from you and/or gain from your usage of the Services and/or the Web Portal and App shall be used and/or shared for the following purposes:
1) Provide, personalize, and improve our services- We use your personal information to operate our Web Portal and App and deliver our Services including recommendation content, features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with our Services. We shall use information pertaining to your contact lists and sync it with our user database to provide you with relevant information and notifications from time to time. Example: notifying you if your contact has joined Our Web Portal and/or App.
2) Provide, troubleshoot, and improve our Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of our Services. We may share non-personal information, such as aggregated user statistics and log data, with our business partners for industry analysis, and demographic profiling, to deliver targeted advertising about other products or products or services, or for other business purposes. This information is solely used to analyze the Web Portal and App and understand usage statistics, as mentioned above
3) Comply with legal obligations. We may disclose your information to courts, law enforcement agencies, and governmental authorities (i) to comply with our legal obligations, (ii) to comply with legal process and to respond to claims asserted against us, (iii) to respond to verified requests relating to a criminal investigation or alleged or suspected illegal activity or any other activity that may expose us, you, or any other of our visitors to legal liability, (iv) to enforce and administer our Terms of use and other agreements with visitors, or (v) to protect our rights, property or personal safety, our employees, and members of the public.
4)For protection. We use data to ensure the privacy and rights of all users, to enforce policies, terms and conditions, and community guidelines, and to prevent and investigate any harmful, unauthorized, unethical, or illegal activity including cyberattacks and identity thefts.
5) Communicate with you. We use your personal information to communicate with you in relation to the Web Portal and App and our Services via different channels (e.g., by phone, email, chat) and in order to respond to your queries, complaints, and/or feedback.
6) Advertising. We may use your information to display interest-based ads for features, products, and services that might be of interest to you.
7) Fraud Prevention and Credit Risks. We process personal information to prevent and detect fraud and abuse in order to protect the security of our customers and others. We may also use scoring methods to assess and manage credit risks.
8) Purposes for which we seek your consent. We may also ask for your consent to process your personal information for a specific purpose that we communicate to you.
9) Marketing Purposes: We may use your information for the following marketing reasons (i) Direct marketing communications in line with our existing policies and resources and in consonance with existing law. You may opt out from such marketing communications; (ii) Third-party communications and marketing in line with your relation to any platforms that are synced with our Web Portal and App. This communication happens independent from our involvement and may not provide an opting-out mechanism and (iii) Transactional communications that may be construed as marketing information, cannot be opted-out from and do not form marketing content from our end.
10) Disclosure to Service Providers: We may employ third-party companies and individuals due to the reasons including without limitation, the following: to facilitate our Service and/or to provide the Service on our behalf and/or to perform Service-related services and/or to assist us in analyzing how our Service is used. We want to inform our users of this Service that these third parties have access to their information. The reason is to perform the tasks assigned to them on Our behalf. However, they are obligated not to disclose or use the information for any other purpose.
11) Research: We may use and formulate content from your de-identified information in relation to our Services via. Web Portal and App for commercial-business purposes including but not limited to analyzing and tracking user’s behavior and attributes. We may use third-party services to analyze and docket certain information about Your device and interaction with Our Web Portal and App. Such information helps Us in troubleshooting and preventing errors, performing data analysis, and developing new features.
12) Other uses: In addition to the aforesaid, we will use your information for the following purposes: (i) to improve our Web Portal and App and addition of features to our Web Portal and App; (ii) to provide targeted content based on your Web Portal and App behavior; (iii) push notifications and communications about the Web Portal and App such as security alerts, announcements, updates and Web Portal and App features in case You have enabled the receiving of such communications; (iv) respond to your queries, complaints and/or feedbacks through our Web Portal and App; (v) further, it is understood and accepted by you that we may make public by way of reports, blogs, analysis, etc., all aggregate results and user statistics that support and depict our Web Portal’s and App’s functioning, growth, reach, or success across any platform, digital or otherwise.
13) We may share your information with our parents, subsidiaries, and affiliates for internal reasons. We also reserve the right to disclose and transfer all such information: (i) to a subsequent owner, co-owner, or operator of the Web Portal or App or applicable database; or (ii) in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our membership interests and/or assets or other corporate change, including, during the course of any due diligence process.
Our legal basis for collection and processing of information: The legal basis for collection and processing of any information collected and processed by Us including any personal information is (i) your consent at the time of providing the information; (ii) where it is in our legitimate interests to do so and not overridden by your rights (for example, in some cases for direct marketing, fraud prevention, network and information systems security, responding to your communications, the operation of networks of groups by the network administrators, and improving our Web Portal and App). In some cases, we may also have a legal obligation to collect information about you or may otherwise need the information to protect your vital interests or those of another person. We may also process information to comply with a legal requirement or to perform a contract.
BANK ACCOUNT DETAILS PRIVACY
At EIGHT, we are committed to protecting your privacy and ensuring the confidentiality of your financial information. We do not store, retain, or have direct access to your bank account details or payment information. Any financial details you provide, including payment methods, will be used exclusively to facilitate transactions related to our subscription services (when launched) or Virtual Currency transactions within the platform.
All payment processing, including transactions related to subscriptions and Virtual Currency, is handled by third-party payment service providers, who operate in compliance with applicable laws and industry-standard security protocols. EIGHT does not collect or retain your financial data beyond what is necessary to process the transaction.
Additionally, if you opt for an Auto-Renewal mandate for subscription payments, please be advised that such mandates are managed directly by your chosen payment service provider. EIGHT does not control, store, or process recurring payment authorizations.
By using our platform, you acknowledge that all financial transactions, including those for Virtual Currency and future subscription-based services, are subject to the terms and policies of the respective third-party payment providers.
Rest assured that your privacy and security are of utmost importance to us. We value the trust you place in us and we are dedicated to maintaining the confidentiality of your information.
If you have any questions or concerns regarding the handling of your personal information, please dont hesitate to contact us through our designated customer service channels.
For more information on billing policies, please refer to Google’s billing policy https://support.google.com/googleplay/android-developer/answer/10281818?hl=en Additionally, you can find Razorpay: https://razorpay.com/privacy/ and for Phone pe: https://www.phonepe.com/privacy-policy
For iOS Users: https://www.apple.com/in/legal/privacy/data/en/apple-pay/
How We Disclose Your Information
Eight does not share your personal information except as approved by you or as otherwise described in this Policy. We may disclose your information in the following circumstances.
1) With your consent: We may share your personal information with certain third parties with your approval and consent.
2) Service Providers: We engage other companies and individuals to perform services on our behalf for the purposes described in this Policy. Examples of these services include analyzing data, IT and related services, payment processing, sending emails and providing customer support, and security fraud-detection services. These agents and service providers may have access to your personal information in connection with the performance of services for Eight and are contractually obligated to maintain the confidentiality and security of your personal information. We also require that they only use the data on our behalf and for purposes consistent with this Policy.
3) Disclosures to protect us or others: We may release your information as required by law, such as to comply with a subpoena, or when we believe that release is appropriate to comply with the law; investigate fraud, respond to a government request, enforce or apply our rights; or protect the rights, property, and safety of us or our users, or others. This includes exchanging information with other companies and organizations for fraud protection.
4) Disclosures in the event of merger, sale or asset transfer: We may share your information in connection with any merger, sale of our assets, or financing or acquisition of all or a portion of our business to another company. You will be notified via email and/or a notice on our Services of any change in ownership or use of your personal information.
5) Affiliates: We may share personal information with our affiliated companies.
6) Advertising Partners: Through our Services, we may allow third-party advertising partners to set technologies and other tracking tools to collect information regarding your use of the Services and your devices as further described in the Interest Based Advertising section above.
Other Important Information
Changes to the Policy
We may update this Policy from time to time to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of a notice on the Services prior to the change becoming effective. If we are required by applicable data protection laws to give you enhanced notice or seek your consent to any such changes, we will do so. You can see when this policy was last updated by checking the “last updated” date displayed at the top of this Policy. We encourage you to periodically review this page for the latest information on our privacy practices.
Security
Eight is committed to protecting your personal information from unauthorized access, loss, misuse, or alteration by third parties. We implement reasonable and appropriate security measures to safeguard the information collected through our Services. While we make good faith efforts to store data in a secure operating environment that is not accessible to the public, we cannot guarantee absolute security during transmission or storage on our systems. Despite our continuous efforts to maintain the integrity and security of our network and infrastructure, we acknowledge that no security measure is entirely foolproof, and there is always a risk of unauthorized access by third parties.
To enhance data protection, we encrypt all data transmitted between your devices and our databases. We utilize Secure Sockets Layer (SSL) technology to safeguard information exchanged through our Web Portal and App. Furthermore, when handling payment data, we and our third-party payment gateway partners strive to comply with the Payment Card Industry Data Security Standard (PCI DSS) to ensure the secure processing of transactions. Protecting customer information is integral to our business, and we do not engage in the sale of personal data. While we employ commercially acceptable security measures, it is important to note that no method of online transmission or electronic storage is 100% secure. Therefore, while we strive to protect your information, we cannot provide an absolute guarantee of security.
Data Retention
We will retain your information for as long as your account is active or as needed to provide you with our Services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at vertical.tv@eight.network Notwithstanding the foregoing, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Our Policy Regarding Children
We do not knowingly collect or solicit personal information from a child under the age of 13 (or the age of majority in your jurisdiction of residence), nor do we knowingly allow children to use our Service. If you are a child under 13 (or the age of majority in your jurisdiction of residence), please do not send any information about yourself to us, including your name, address, telephone number, or email address. No one under the age of 13 may provide any personal information. If you believe that we have collected personal information from a child, please contact us using the contact details as set forth below. In the event that we learn that we have collected personal information from a child, we will delete that information as soon as commercially practicable.
Your Privacy Choices
Your Choices About Information Provided by Third Parties
You may be able to control how third parties collect and share your Information by changing your preferences or opting out of collection directly with those third parties. Before disclosing Information to third parties, we recommend you check their respective privacy policies for further details.
Your Marketing and Advertising Choices
You can exercise choices over how we use your personal information and update your preferences at any time:
1) To remove yourself from individual contests or promotions, or to opt out from receiving marketing communications from us, simply click the unsubscribe link in the email or email us at vertical.tv@eight.network If you opt out of receiving email marketing communications from us, please note we may still contact you occasionally about the status of your account, such as to inform you that your account may be expiring, or for other service related information.
2) To disable selected tracking technologies from collecting information relating to the effectiveness of advertising campaigns or analytics data and from serving you with personalized advertising on our Services, please see the Tracking Technologies section above.
WHAT IF YOU WANT TO DELETE YOUR INFORMATION
Any user who has submitted information on the Web Portal and App has the right to (i) access, correct, and delete such information subject to us successfully verifying your identity; (ii) to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information by contacting our customer service team. (iii) opting out of receiving any promotional or marketing material by contacting our customer service team. Please note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent; (iv) right to have the information transferred to another data controller; and (v) lodge a complaint with a supervisory authority, of an alleged infringement of applicable data protection laws. We shall endeavor to acknowledge any request received by us in relation to the aforesaid within 7 -15 working days. You can request to delete your Information by contacting our customer service team. Please keep in mind that we will have to close and delete your account and access details to the Web Portal and App in order to delete your information and you will not be able to access the Web Portal and App and your previous purchases (if any made on the Web Portal and App).
Legal Basis for Processing Your Personal Data
We collect, use, and share your personal data on the basis of the following:
1) Performance of Contract: We process your personal data as necessary to perform our contract with you to provide the Services including:
– administer your account with us;
– provide contests or promotions in which you have enrolled;
– support purchases you make;
– support app functionality; or
– provide customer support.
2) Consent: We process your personal data based on your consent. This includes, for example, providing:
-newsletters, direct e-mails, and surveys about our Services;
-targeted ads in our mobile apps; and
-certain other marketing features.
3) Legitimate Interest: We process your personal data where we have a legitimate interest to do so and where those interests do not override your fundamental rights and freedoms related to data privacy. This includes, for example, processing:
-to provide you with requested customer service or technical support;
-to debug and improve our current and future Services;
-in order to give you exclusive content, personalize your gaming experience with us and contact you in accordance with applicable marketing preferences; and
-for the establishment, exercise or defense of legal claims or whenever courts are acting in their judicial capacity.
4) Legal Obligation: We also process your personal data for compliance with a legal obligation to which we are subject.
International Data Transfers
Personal data we collect may be transferred to, and stored and processed in, India or any other country in which we or our affiliates, partners or service providers maintain facilities or business operations. We will ensure that transfers of personal data to a third country or an international organization are subject to appropriate safeguards.
Your Privacy Rights
You have the following rights in respect of your personal data:
1) Rights to Access, Correct and Delete: You have the right to view, correct, update, or request the deletion of your personal data as set out in detail in the Accessing and Deleting Your Information section above.
2) Right to Object: Where we process your personal data based on legitimate interests, you may object to the processing of your personal data based on grounds relating to your particular situation. For example, you may control the extent to which we market to you and you have the right to request that we stop sending you marketing messages at any time. You can use the methods described in the “Your Choices” section above.
3) Right to Withdraw Consent: Where we process your personal data based on your consent, you have the right to withdraw such consent to further use of your personal data at any time. You can use the methods described in the “Your Choices” section above to update your marketing preferences.
4) Right to Port Data: In certain circumstances, you can request that we transfer or port personal data that you have provided to us.
5) For each of the rights described above, you can send your request to vertical.tv@eight.network or by using the contact details set out below.
We hope that we can satisfy queries you may have about the way we process your personal data. However, if you have unresolved concerns you also have the right to complain to the relevant data protection authority.
Grievance Redressal and Contact Information:
For any privacy-related concerns, users can reach out to EIGHT’s Grievance Officer:
Name: Mohit Goswami
Designation: Director
Email: mohit@eight.network
For general support, users can contact our customer service team at vertical.tv@eight.network
This Privacy Policy is subject to periodic updates, and users will be notified of any significant changes. Continued use of app or website or any other portal constitutes acceptance of this Policy and any amendments made to it.
ENTIRE AGREEMENT
Other than as stated in this section or as explicitly agreed upon in writing between you and the Company, this Privacy Policy and all the terms and conditions agreed upon between you and the Company, supersede any prior agreements in relation to the subject matter of these Terms, whether written or oral. As noted above, other terms and conditions governing access of the Service are incorporated herein by reference, including the following terms and conditions: Terms and Conditions; Privacy Policy. By agreeing to any of the Policies, you will be agreeing to all the Policies on the Web Portal or the App.